Every year, Netflix releases (sorry) a new video of chimneys. It is a custom that should undoubtedly yield interesting viewing figures, because they return without missing the appointment. Currently, the platform has three traditional fireplaces, all of them one-hour videos in which slightly Christmas music is listened to and you can see a fireplace (in one of the videos, even in Ultra HD 4K) where some logs are being consumed . But this year there are news.
This season a renovated fireplace is adding to the trend, and what we have is a massive iron brazier in the video 'The Witcher - Fireplace '. The soundtrack that we can hear along with the creaking of the logs also has a Christmas air , but in a key already more openly typical of the fantasy of the series starring Geralt de Rivia. In other words, Netflix has reused the traditional Christmas idea to turn it into a video with the same function as traditional fireplaces but loaded with fan-service.
It is not the only video of a non-narrative or documentary type and with relaxing motifs that the platform has. Also on Netflix we can find the three seasons of ' Moving Art ', videos that reproduce paradisiacal views from all corners of the world. But it is not a phenomenon typical of the streaming era : like so many other fashions, its birth comes from before, long before. Specifically, from the sixties and local television.
Fireplaces on TV
' Yule Log ' is an original television program on the New York network WPIX, which broadcast images - for a period of between two and four hours without advertising breaks - of a fireplace with a Christmas musical background, on Christmas Eve and the tomorrow of the same day. It originally aired between 1966 and 1989, and experienced a second stage from 2001. The original idea for the program came from Fred M. Thrower, president of the channel, after seeing an animated advertisement for Coca-Cola in which he was seen Santa Claus by a fireplace.